Backtobasics Communication

Working with you

Excellence, Efficiency and Economy

Backtobasics Communication - Adriana Summers

Backtobasics Communication Services provides both mentoring and hands-on marketing expertise to achieve your business objectives. We’re here to play “Devil’s Advocate”, ask the tough questions and challenge you. We are independent and unbiased. Our role is to make you think about what your business offers and how best to communicate the benefits of services or products for your clients

Adriana Summers, Director Backtobasics Communication Service will personally manage your account. You will have the benefit of a mature and experienced Marketing Consultant, available to provide strategic and hands-on support at an affordable rate.

The first consultation is about getting to know you, your business and your client niche. Based on these discussions, research and analysis, Adriana can help you develop a marketing plan or refine your existing plan to guide your business forward.

Once you are satisfied that your positioning statement, core messages and marketing activities are in line with what you want to achieve, we can take it to the next level and begin implementing your marketing program.

To assist you with your budgeting we will provide proposed costs for each project based on an hourly rate. Alternatively, we can work out a monthly retainer for specific activities at a reduced cost.

Invoicing is conducted on a monthly basis or on completion of projects. Letters of agreements stating the activities and projected costs are completed prior to work commencing to ensure that there is written agreement on the proposed activities. Copyright of all work carried out remains the property of Backtobasics Communication Services until payment is made, and then becomes the sole property of the client.

Where third-party suppliers are required such as graphic designers, web developers, photographers, printers etc, we are happy to work with your suppliers or can recommend people whose work we greatly value as well.

Adriana helped us to find clarity in our marketing tactics and streamline our approach to market.
Denitza Genova
Director, Business Dynamics

We will assist you with


  • Effective marketing/communication strategies and plans
  • Informative market research/ surveys/ interviews/ customer profiles so you know what is working and what doesn’t
  • Structured social media program to raise profiles, build networks and provide ROI
  • Creative media events and publicity campaigns with targeted stories to gain max benefit (not just exposure)
  • Targeted media strategy / issue management and training
  • Engaging copywriting for publications/brochures/reports as well as social media, websites, blogs
  • Personalised direct mail marketing – emails, letters, blogs
  • Investigating networking and speaking opportunities
  • Captivating speeches and presentations
  • Cost-effective production management of publications, websites, advertising, signage and marketing materials
  • Beneficial sponsorship opportunities
  • Customised fees to meet your budget - based on hourly rate and projected project fees.

Contact us

Don’t waste this opportunity. Adriana Summers, Director of Backtobasics Communication Services enjoys learning about the difficult marketing challenges facing SMEs. Call now and have a chat.

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Backtobasics Communication Services